Reporting & Analytics · Attribution · Santa Clarita
Know Exactly Where EveryMarketing Dollar Goes
You should never have to take a marketing report on faith. Below is the attribution we actually produce — what was spent, what it returned, and what it means for your economics — written for a business owner rather than a media buyer.
The dashboard
Every number, explained in one sentence
Switch reporting periods to see the shape of the trend. Nothing is hidden behind a login you do not have, and none of it requires a translator.
Sample client dashboard
Last 30 days
Spend vs. leads
Revenue traced
Ad spend
$6,480
What you actually paid the ad platforms.
Impressions
148,000
How often an ad was served. Visibility only.
Clicks
3,180
Prospects who clicked through to your site.
Click-through rate
2.15%
Of everyone served an ad, the share who clicked.
Cost per click
$2.04
The average cost of a single click.
Leads
128
Tracked calls, forms and messages from real prospects.
Cost per lead
$50.63
Ad spend divided by leads. The number to watch weekly.
Tracked calls
74
Calls attributed to ads and to your Google profile.
Appointments
42
Leads that converted into a booked slot.
Conversions
38
Actions that move the business forward.
Conversion rate
29.7%
Of every 100 leads, how many converted.
Revenue traced
$41,200
Money traced back to marketing, where tracking allows.
Return on ad spend
6.4x
Revenue divided by ad spend, where measurable.
Sample data shown to illustrate report format.
Focus
The numbers that actually matter
Impressions perform well in a slide deck. These six decide whether marketing is working for your business.
Lead volume
How many people raised their hand this month. Without this, nothing downstream matters.
Cost per lead
What one lead costs you. The most actionable weekly number in local marketing.
Customer acquisition cost
What it costs to win an actual customer once lead volume and close rate are factored in.
Conversion rate
How well your team and your pages convert interest into booked work.
Revenue
Revenue that came in, traced to the channel that produced it wherever tracking allows.
Return on investment
What went in versus what came back. The only scoreboard that counts.
Reporting rhythm
How reporting actually works with us
Reporting is not bolted on at the end of the month. It is the mechanism that decides where next month's budget goes.
01
Monthly, without exception
A report that lands whether the month was strong or weak, reviewed on a short call so nothing gets buried.
02
Translated into decisions
We carry the acronyms so you do not have to. Every metric arrives with a sentence explaining what it means for your economics.
03
What changes next
Every report closes with decisions: what earns more budget, what gets cut, and what we test next.
04
Access on demand
Live dashboards you can open on any day, not only when a report lands.
Adjacent disciplines
Questions
Reporting questions, answered
Next step
Find Out Exactly WhatIs Capping Your Growth.
One working session. We map your demand sources, benchmark your cost per acquisition, and show you where the next dollar is best spent.